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In today's music industry, effective communication and public relations skills are crucial for success. Musicians must go beyond their artistry to connect with their audience, promote their work, and manage their professional image. This workshop is designed to equip musicians with the essential communication and PR tools necessary for a thriving career.

Participants will gain a comprehensive understanding of PR and communication strategies tailored specifically for musicians. This includes learning how to build a strong personal brand, effectively market their music, engage with their audience, and navigate the media landscape. The workshop will be interactive, offering plenty of opportunities for discussion and personalized feedback.

•             Personal Branding: Developing and communicating a unique artist identity.

•             Media Relations: How to interact with the media and handle press coverage.

•             Content Creation: Crafting compelling biographies &, press releases.

SPEAKER

Before moving to Berlin, Simone Dollmann studied Enterprise Management at the Liverpool Institute for Performing Arts and European Management of Arts and Media at the ICCM Salzburg. She then worked as a PR and marketing manager at Decca and Deutsche Grammophon in Berlin and London. Simone Dollmann is a lecturer at the HfM Weimar and regularly gives guest lectures at universities in Germany and abroad.